The Statutory Licensing Sub-Committee of Wolverhampton Council convened to discuss applications for premises licenses for two Asda Express locations. The committee granted both applications with specific conditions to address public concerns and ensure responsible alcohol sales.

Application for Asda Express PFS Merry Hill

The committee reviewed the application for a premises license at Asda Express PFS Merry Hill, located at 220 to 230 Colway Road, Wolverhampton. The application, submitted by Euro Garages Limited, sought permission for late-night refreshment and the sale of alcohol off the premises.

Key Points Discussed:

• Public Concerns: Residents and local councillors raised issues about public nuisance, antisocial behaviour, and the potential impact on vulnerable populations. Councillor Ben Evans and Councillor Wendy Dalton highlighted the area's high levels of alcohol-related harm and the need for stringent conditions.
• Responsible Authorities: West Midlands Police, Public Health, and Environmental Health provided their representations. Public Health emphasized the area's high rates of alcohol-related hospital admissions and mortality.
• Conditions Imposed: The committee decided to grant the license with conditions, including:
  • Alcohol sales restricted to 7 AM to 11 PM.
  • No sales of single cans of beer, lager, or cider, except for premium or craft products.
  • No sales of super-strength alcohol exceeding 6.5% ABV.
  • Maintenance of an incident log and comprehensive staff training.

For more details, refer to the Public reports pack.

Application for Asda Express PFS Millfields

The committee also reviewed the application for a premises license at Asda Express PFS Millfields, located at 40302 Millfields Road, Wolverhampton. This application, also submitted by Euro Garages Limited, sought permission for 24-hour alcohol sales and late-night refreshment.

Key Points Discussed:

• Location and Context: The Millfields location is in a mixed-use area near the Bilston Cumulative Impact Zone, which raised additional concerns about alcohol availability.
• Responsible Authorities: West Midlands Police and Public Health provided their input. Public Health reiterated concerns about alcohol-related harm.
• Conditions Imposed: The committee granted the license with conditions similar to those for the Merry Hill location:
  • Alcohol sales restricted to 7 AM to 11 PM.
  • No sales of single cans of beer, lager, or cider, except for premium or craft products.
  • No sales of super-strength alcohol exceeding 6.5% ABV.
  • Maintenance of an incident log and comprehensive staff training.

For more details, refer to the Public reports pack.

The committee's decisions reflect a balanced approach, considering both the operational needs of Asda and the concerns of the local community.