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Cabinet - Thursday 5 December 2024 10.00 am

December 5, 2024 View on council website Watch video of meeting
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Summary

This meeting saw the Cabinet receive updates on the performance of the Pride in Our High Street programme, the Telford Land Deal, the Thrive Telford programme, and the Councillors’ Pride Fund. They also heard reports on the Council's financial position and its commitment to the Armed Forces Covenant.

Pride in Our High Street

Councillor Ollie Vickers presented a report on the Pride in Our High Street scheme, which has invested £7.6 million to support local high streets since 2015.

The scheme has been successful in reducing the number of empty units on high streets from an average of 9% to 3.8%. The national average rate of empty units is 14%. Councillor Vickers said:

“Those figures alone are a testament to the hard work of this administration breathing new life into our High Streets, creating vibrant places we can all be proud of.”

The Pride in Our High Street programme has also awarded 367 grants to businesses, helped create 388 new jobs and supported 65 new businesses to open.

Councillor Vickers highlighted the success of a number of businesses that had benefited from the Pride in Our High Street programme including:

  • The Little Christmas Shop & Mrs Claus Kitchen in Ironbridge: opened in 2020 and recently relocated to a larger premises.
  • Amandas’ Ow Bist’Ro in Dawley: opened in 2021 and relocated to a larger unit in 2023.
  • The Little Green Pantry in Wellington.

Councillor Vickers also announced that the Pride in Our High Street programme would be extended with a further £1 million of funding, which will be used to:

  • Provide further business and start-up grant funding
  • Improve shop fronts and facades.
  • Offer grants to Town and Parish Councils
  • Develop initiatives that will encourage footfall and spend on high streets.

The Cabinet approved the continuation of the Pride in Our High Street programme.

Telford Land Deal

Councillor Richard Overton presented a report on the Telford Land Deal, a partnership with Homes England that has brought significant economic, social and environmental benefits to the borough.

The Telford Land Deal has unlocked £60.3 million in gross sales income, created over 2,400 jobs and seen the development of almost 200,000 square metres of commercial floor space.

In the last financial year, the Telford Land Deal generated £11.7 million in sales income, delivered 381,000 square feet of employment floor space, and provided 48 new homes.

Councillor Overton said:

“The profits reinvested by the Council have funded vital community projects, such as the £3 million investment in the Oakengates Town Centre, which has brought refurbished retail spaces, new homes and improved public spaces."

The Cabinet noted the outcomes achieved by the Telford Land Deal and delegated authority to officers to negotiate the terms of an extension to the deal.

2024/25 Financial Monitoring Report

The Leader, Councillor Lee Carter, presented a report on the financial position of the Council in the absence of Councillor Zona Hannington.

The report highlighted that, although the Council faces unprecedented pressures, especially in relation to Adult Social Care, it is still projecting to deliver a balanced budget by the end of the financial year.

Councillor Carter said that the projected balanced budget had been achieved:

“by hard work and thinking outside the box with projects such as the growth fund, solar farm and NuPlace, green energy, new jobs and businesses which helped to support services on the front line.”

The Council has earmarked £1.95 million to address cost pressures in Adult Social Care and has a general budget contingency of £3.95 million.

Councillor Carter drew a comparison with Shropshire Council which is:

“really struggling because of the choices they made.”

Councillor Carter praised the financial management of the Council and said that its financial strategy was robust and sensible.

Thrive Telford

Councillor Ollie Vickers presented a report on the Thrive Telford programme, which has seen £5.8 million invested into skills, social activities and business support across Telford and Wrekin since February 2023.

Councillor Vickers said that:

“this administration firmly believes that by providing opportunities to our young people, we’re keeping them off the streets and away from potential routes to criminal activity and ensuring that they can have the best possible start to their lives here in Telford and Wrekin.”

Thrive Telford has:

  • Supported 382 residents who were not in education, employment or training.
  • Issued 174 grants to small and medium-sized businesses.
  • Provided 170 residents with start-up business support.

Councillor Vickers highlighted the success of Ghost Dog Films, which had received support from the programme and was able to:

“expand their market, enhancing global scales and sales and audience engagement as well as using AI technology to reduce the need for manual translation efforts.”

Councillor Vickers also spoke about the Quad, the Council's new digital skills hub at Station Quarter in Telford Town Centre. The Quad offers:

The Cabinet noted the progress of the Thrive Telford programme.

Armed Forces Covenant

Councillor Raj Mehta presented a report on the Council's commitment to the Armed Forces Covenant1.

Councillor Mehta spoke about the range of support the Council offers the Armed Forces community including:

  • Armed Forces Day: an annual celebration event held in Telford.
  • Armed Forces Staff Network: a network for veterans, reservists, cadet volunteers, family members and staff who are interested in championing awareness of equality for the Armed Forces community.
  • Bake and Banter Sessions: a weekly event for the Armed Forces Community.
  • Models for Heroes: a bi-monthly event that supports former and current members of the Armed Forces & Emergency Services through model making.
  • Veteran's & Spouses’ Craft & Sewing Group: a bi-monthly group for veterans and spouses.
  • Armed Forces Community Art Lessons: a six-week art course.
  • Veterans’ Cafés: twice monthly events run by Telford Mind in Dawley and monthly in both Madeley and Donnington.

Councillor Mehta said:

“The aim of these Cafés is to fill the void caused by isolation and detachment after service and also to provide a platform for social interaction and camaraderie.”

Councillor Mehta also announced proposals for the creation of a new Armed Forces Community Hub, which will offer:

  • A safe, multi-purpose space where the Armed Forces community can access support and socialise.
  • Advice and guidance from a range of organisations, including Veterans UK, SSAFA, the NHS Veterans' Mental Health Services, Combat Stress and the Veteran’s Gateway.

Councillor Mehta proposed a restructure of the Strategic Armed Forces Covenant Partnership Board and requested funding to support the Veterans' Cafés.

The Cabinet noted the progress made in relation to the Armed Forces Covenant, endorsed the restructure of the Strategic Armed Forces Covenant Partnership Board and agreed to provide £10,000 of funding to support the Veterans' Cafés.

Councillors' Pride Fund

Councillor Raj Mehta presented a report on the Councillors' Pride Fund which has seen Councillors invest almost £2 million into their local communities since 2011.

The fund supports projects that address one or more of the Council's five priorities:

  • Every child, young person and adult lives well in their community
  • Everyone benefits from a thriving economy
  • All neighbourhoods are a great place to live
  • Our natural environment is protected, and the Council is taking a leading role in tackling the climate emergency
  • A community-focussed, innovative Council providing efficient, effective and quality services

The Councillors' Pride Fund has enabled Councillors to allocate £270,000 of grant funding to 335 community projects in 2023-24.

Councillor Mehta highlighted the success of projects in Donnington, Madeley and Newport East:

  • Donington: £2,800 was awarded to support the setting up of a new Veterans Café in the ward.
  • Madeley: £500 was awarded to support the Madeley Baptist Church Winter Warmer project.
  • Newport East: £1,000 was awarded to a project which is lending thermal imaging cameras to residents to help them identify cold spots in their homes.

The Cabinet noted the continued impact of the Councillors’ Pride Fund.


  1. The Armed Forces Covenant is a promise by the nation ensuring that those who serve or who have served in the armed forces, and their families, are treated fairly.