The Communications & Corporate Affairs Sub (Policy & Resources) Committee were scheduled to meet to discuss the Corporate Communications and External Affairs business plan, a sport engagement update and a strategic branding review. They were also scheduled to discuss a parliamentary team update and a corporate communications and external affairs update report.

Corporate Communications and External Affairs Business Plan

The committee was scheduled to discuss the draft high-level business plan for the Corporate Communications and External Affairs Department for 2025/26. The report notes that the Corporate Communications and External Affairs division sits at the heart of the City of London Corporation and delivers for the whole organisation.

The key objectives and priority workstreams and major projects for 2025/26 were listed as:

• Enhancing the reputation of the organisation through strategic partnerships and political engagement
• Supporting changing needs and contexts
• Transforming the City of London Corporation's digital communications estate
• Delivering for the City of London Corporation's communities
• Enhancing marketing, campaigns and brand
• Further developing internal and transformation communications
• Developing colleagues

The report also included a timeline planner of priority workstream activities and milestones.

Sport Engagement Update

The committee was scheduled to receive an update on the work of the City of London Corporation’s Sport Team in delivering the City of London Corporation’s sport engagement programme as part of their wider Sport Strategy work.

The report detailed upcoming planned events and engagement, including:

• London Sport Festival Launch
• Lord Mayor’s Gulf Visit
• GB Olympians AGM
• City School Academy Sports Day
• UEFA Women’s Euros (Switzerland)
• European Paralympic Committee Network Event
• International Partnership Against Corruption in Sport
• Women’s Rugby World Cup
• City Sport Week
• UK Sport International Relations Seminar
• Lord Mayor’s Appeal Boxing Event
• London FA Awards
• World Union of Olympic Cities (Seoul)
• Winter Olympics (Milan)
• ITTF World Team Table Tennis Championships
• ICC Women’s T20 World Cup
• FIFA Men’s World Cup
• International Working Group on Women & Sport
• Commonwealth Games (Glasgow)

The committee was also scheduled to review and endorse the current Ticket Allocation Policy for the City of London Corporation.

Strategic Branding Review Update

The committee was scheduled to receive an update on continued work across the City of London Corporation on strategic branding.

The report notes that further work has been undertaken as part of taking forward the recommendations in the Martin Review of the Destination City programme¹. Part of this has focused on the visitor brands (City of LDN, City of London Corporation and One City) in place that currently support the City Corporation to deliver B2C content and marketing activity.

A review of these brands was carried out in late March 2025 to inform decisions around the following:

• Should the existing City of London place brand (which has been rolled out across the visitor facing channels @thecityofldn and www.thecityofldn.com) be developed further.
• What role does the City Corporation’s crest and existing ‘City of London’ logo play in future B2B and B2C activity.

The recommendation from that review was to not continue to use the City of London place brand (cityofldn) and to utilise the City Corporation’s crest in the development of future B2B and B2C activity.

Corporate Communications and External Affairs Update Report

The committee was scheduled to receive an overarching update report covering the full remit of the Corporate Communications and External Affairs Division. The report included updates on:

• Corporate Affairs
• Campaigns and Community Engagement
• Media
• Publishing (Internal Communications and Digital)

Parliamentary Team Update

The committee was scheduled to receive an update on the main elements of the Parliamentary Team’s previous and planned activity in support of the City of London Corporation’s political and parliamentary engagement.

The report included updates on:

• Legislative Programme
• Forward Look and Engagement