Decision Maker: Cabinet

Outcome: For Determination

Is Key Decision?: Yes

Is Callable In?: Yes

Date of Decision: September 18, 2025

Purpose: To consider the introduction of a council wide Advertising and Sponsorship Policy.

Content: RESOLVED: that   the updated Advertising and Sponsorship Policy, attached at Appendix A be approved.    It be noted that advertising relating to HFSS foods, alcohol, and religion is included on a Restricted List within the Policy, with content to be assessed on a case-by-case basis.   the removal of the Cardiff Council Logo from advertising banners be approved, and the introduction of an identifier to indicate that an advertisement has been approved in line with Council policy and planning requirements, while making clear that the Council is not endorsing the product, service, or organisation being advertised.   the Advertising and Sponsorship Policy be subject to formal review every three years, or earlier if required by legislative or regulatory changes.   It be noted that existing contractual documents for non-digital advertising (2024) and digital advertising (2025) contain the pre-2025 policy and will remain unchanged for the duration of those contracts, with the updated policy applying in full to successor contracts upon renewal.