The Licensing Panel of Hounslow Council scheduled a meeting to discuss a review of a premises licence, and to consider some reference documents. The meeting was scheduled to be held in Room 6:10 - 6th Floor, Hounslow House on Tuesday, 22 April 2025 at 7:30 pm.

Review of Premises Licence for Elux Superstore

The main item for discussion was a review of the premises licence for Elux Superstore, located at 168 Heston Road, Heston.

The review application was submitted by Graham Consterdine, a Trading Standards Regulatory Officer at Hounslow Council, under section 51 of the Licensing Act 2003¹. The application was based on concerns that the licence holder had failed to meet the licensing objectives of:

• prevention of crime and disorder
• public safety
• protection of children from harm

According to the report pack, these concerns arose from the sale of non-compliant goods, including:

• overstrength illegal vapes
• illegal chewing tobacco
• unregulated prescription-only erectile dysfunction medication

According to a statement from Graham Consterdine, on 10 September 2024, Hounslow Trading Standards and PC Andrew Davies from the Metropolitan Police conducted an inspection of Elux Superstore. During this inspection, illicit goods were discovered and seized, including:

• 4 non-compliant vapes
• 140 tablets of illicit non-UK approved erectile dysfunction medication
• 41 boxes of non-UK approved Kamagra oral jelly medication containing 7 packets within each (287 total)
• 429 pouches of illicit chewing tobacco
• 23 tubs of illicit shisha

Graham Consterdine stated that these goods contravene several regulations, including the Consumer Protection from Unfair Trading Regulations 2008, the Standardised Packaging of Tobacco Products 2015, the Tobacco & Related Products Regulations 2016, and the Human Medicines Act 2012.

According to the report pack, the premises licence holder and designated premises supervisor is Mr Musawir Ahmad Zameer. Graham Consterdine stated that Mr Zameer was not present during the inspection on 10 September 2024, and that PC Andrew Davies recorded 13 breaches of licensing conditions at the premises.

According to the report pack, the existing premises licence permits the following licensable activities:

Sale of alcohol for consumption off the premises: Monday to Sunday 10:00 to 23:00

Hours premises are open to the public: Monday to Sunday, 08:00 to 23:00

The report pack stated that there had been no representations from the public or responsible authorities regarding the review application.

The Licensing Panel had several options available to them, including:

• modifying the conditions of the licence
• excluding a licensable activity from the scope of the licence
• removing the designated premises supervisor
• suspending the licence for a period not exceeding 3 months
• revoking the licence
• refusing the application for review entirely

Graham Consterdine stated:

Having considered all of the above, I believe the premises license to sell alcohol held by Mr ZAMEER should be revoked.

Reference Documents

The Licensing Panel was also scheduled to consider several reference documents to assist in their consideration of cases. These included:

• The order of business for the meeting
• The procedure for the conduct of panel hearings
• The Hounslow Licensing Policy²