Decision Maker: Cabinet

Outcome: For Determination

Is Key Decision?: Yes

Is Callable In?: Yes

Date of Decision: January 27, 2026

Purpose: This report recommends that the Cabinet adopts the Maidenhead Town Centre Shopfront Supplementary Planning Document (SPD). The SPD provides detailed guidance for new and replacement shopfronts within the Maidenhead Town Centre Strategic Placemaking Area, as defined in Policy QP1a of the Borough Local Plan. The document reframes and updates much of the guidance from the existing ‘Maidenhead Business & Shop Front Design Guide’, dated August 2013. This SPD is a more visual and accessible document than the existing guidance, providing quick guides and checklists for applicants, retailers, developers and planning officers. The SPD will help to advance the strategic aims and priorities of the Council Plan 2024-28. In particular, it will assist with the Strategic priority to “Develop a more coherent approach to regeneration and place-making across the borough’s key locations, and ensure economic and housing development benefits local communities.”

Content: AGREED: That Cabinet noted the report and: i)                 Adopted the Maidenhead Town Centre Shopfront Supplementary Planning Document, as set out at Appendix B. ii)               Delegated authority to the Assistant Director of Planning in consultation with the Cabinet Member for Adult Services, Planning & Governance for minor changes to be made to the Maidenhead Town Centre Shopfront Supplementary Planning Document prior to publication.