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McDonald's Restaurants (312-314) 312 North End Road London SW6 1NG, Licensing Sub-Committee - Wednesday, 28th May, 2025 6.30 pm

May 28, 2025 View on council website  Watch video of meeting or read trancript
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Summary

The Hammersmith and Fulham Council Licensing Sub-Committee met to discuss an application from SMASH Operations Limited, trading as McDonald's at 312-314 North End Road, for a variation of their premises licence to extend late-night refreshment hours. After hearing from the licensing officer, numerous objectors, and the applicant, the committee decided to reject the application.

McDonald's Licensing Application Rejected

The main item on the agenda was the application by SMASH Operations Limited to vary the premises licence for the McDonald's restaurant on North End Road. The applicant sought to extend the hours for late-night refreshment, both indoors and outdoors, until 5am, Monday to Sunday. The application was later amended, following discussions with the Metropolitan Police, to request late-night refreshment until 3am on Fridays and Saturdays, and until 1am from Sunday to Thursday. The committee ultimately decided to reject the application.

Objections from Local Residents

The committee heard from a large number of local residents who objected to the proposed extension of hours. Objectors raised concerns regarding:

  • Crime and Disorder: Residents stated that the McDonald's location is a crime hotspot and that extending the hours would exacerbate existing problems with antisocial behaviour, drug-related offences, and public urination. One resident, Matt Lowen, said that McDonald's was a hub for youths causing antisocial behaviour. Another resident, Sarah Chambers, chair of the Wollum Green Ward Panel, stated that the police had informed the panel that McDonald's was the hot spot of Fulham for crime. Jeremy Phillips KC, representing a group of residents, argued that granting the application would make McDonald's an outlier compared to other takeaways in the area.

  • Public Nuisance: Objectors complained about noise from customers, delivery drivers, and idling vehicles, as well as litter and hygiene issues. One resident, Astrid Barry, said she thought she was moving into a quiet nice community but was surprised by the level of disturbance. Oliver Dandridge raised concerns about traffic hazards caused by delivery drivers parking illegally on Haldane Road, a one-way street.

  • Public Safety: Concerns were raised about the safety of women and girls walking alone at night, with some residents reporting instances of intimidation and harassment. Sandra, representing several residents, shared her personal experiences of being intimidated by delivery drivers. Eleanor, a resident of Haldane Road, said that she and her mother felt extremely threatened and that she would not leave her house on Friday and Saturday nights.

  • Impact on Residents' Well-being: Residents spoke about the impact of the existing licence on their quality of life, including sleep deprivation, stress, and anxiety. Councillor Lydia Painter, representing Lily Ward, said that residents were already paying a price from McDonald's negative presence in the area.

Ben Coleman MP's Concerns

Jasper Davis, speaking on behalf of Ben Coleman MP, shared the MP's concerns about the damaging impact of the application. Mr Coleman's statement noted that no resident had withdrawn their objection after being told that the application was no longer for 24-hour opening. He also stated that he was concerned that McDonald's had asked for police support in trialling temporary event notices1 (TENs) to allow the restaurant to open from 3am to 5am, suggesting that the current application was a stepping stone to a future application for near 24-hour opening.

Applicant's Response

Representing the applicant, Leo, sought to reassure the committee that McDonald's was a responsible operator with high operational standards. He stated that the police were the main source of advice on crime and disorder and that they had agreed to the conditions proposed. He also referenced Section 9.12 of the Section 182 guidance2, stating that the police were the main source of advice on crime and disorder.

Leo introduced Abel Campos, director of SMASH Limited, who spoke about the company's training programs and its commitment to working with the local community. He also stated that the reason for pursuing the late-night application was to ensure the safety of staff members getting home late at night.

Committee Questions and Deliberations

During the question and answer session, Councillor Jacolyn Daly asked Councillor Trey Campbell-Simon about the issues raised at his surgeries and whether anything he had heard during the meeting was surprising. She also asked Leo about McDonald's consultation practices and the reasons behind the conditions proposed by the police.

Councillor Dominic Stanton asked Adrian Overton, the licensing manager, to define prevention of public nuisance under the Licensing Act.

Councillor Patrick Walsh asked Leo about the policy on serving hot food to intoxicated customers and how the applicant balanced that with obligations to prevent disorder and ensure public safety.

Following the presentations and questions, the committee retired for deliberations. Upon their return, Councillor Patrick Walsh announced that the committee had decided to reject the application.

Sandza Salgate's Representation

Sandra Salgate, representing Katie Taylor and Laura Salvatore, spoke about safety, especially female safety, and shared her personal experiences of intimidation by delivery drivers. She argued that because of McDonald's location on North End Road, their business plan was heavily reliant on deliveries, and for that reason, no further hours should be granted.

Extractor Fan Noise

John Scalding, representing the Tawny Road Neighbourhood Watch, mentioned an ongoing issue with the noise of an extractor fan at the back of the McDonald's building. He stated that the issue had been raised with the council and McDonald's, but had not yet been resolved.

Cumulative Impact Policy

Several speakers referred to the council's previous cumulative impact policy3 (CIP) and its decision not to renew it. Jeremy Phillips KC argued that the current policy was devised to replace the cumulative impact policy and to provide protection in its absence.

Licensing Objectives

Throughout the meeting, participants were reminded to keep their comments relevant to the four licensing objectives: the prevention of crime and disorder, public safety, the prevention of public nuisance, and the protection of children from harm.


  1. A Temporary Event Notice (TEN) is a notification to the licensing authority and the police that allows you to carry out licensable activities on unlicensed premises for a limited period. 

  2. Section 182 of the Licensing Act 2003 requires the Secretary of State to issue guidance to licensing authorities. 

  3. A cumulative impact policy allows a licensing authority to place stricter conditions on new licenses in areas where there is already a high concentration of licensed premises. 

Attendees

Profile image for CouncillorPatrick Walsh
Councillor Patrick Walsh  Chair of Audit Committee, Deputy Whip, and Borough Representative for the Armed Forces Community •  Labour •  Ravenscourt
Profile image for CouncillorJacolyn Daly
Councillor Jacolyn Daly  Chair of Housing and Homelessness PAC •  Labour •  Addison
Profile image for Councillor Dominic Stanton
Councillor Dominic Stanton  Opposition Whip •  Conservative •  Munster
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