Sussex by the Sea – Destination marketing Visual Content Brief

June 24, 2025 Deputy Chief Executive (Officer) Approved View on council website
Full council record

Decision

To direct award the above project to The Filmworkers, for the value of £5,000.

Reasons for the decision

In accordance with ADC’s procurement process, based on the project value, a direct award was made.

This project includes photography, short-form video and done content to support marketing campaigns and showcase Arun District’s vibrant tourism offer. Content will be used across social media, the website, and wider communications.

It will
• Expand visual content library with fresh, engaging and brand aligned visuals
• Inspire visitors through imagery that captures Arun’s character, culture, and year-round appeal
• Reflect the area's natural beauty, history, and community spirit through authentic, creative content
• Be delivered through partnership working with Arun District Council and Vinco - who are currently delivering the social media marketing
Four proposals were received, although it is not required for this level of award, the officer decided to review and score proposals and discussed with the economy team to get an indication of how images and footage was received. The award was made to The Filmworkers based on its score in the assessment and based on unanimous support from the economy team.

The decision to score applications, although not necessary, was made to evidence transparency and fairness in this decision.

Alternative options considered

Yes – 4 proposals were received, reviewed and scored. This proposal scored the highest and was felt to be the right proposal for this project. 3 other proposals were reviewed but rejected for varying reasons.

Supporting Documents

Sussex By The Sea Visual Content project - Officer Decision Notice - 25.6.25.docx.pdf

Details

OutcomeRecommendations Approved
Decision date24 Jun 2025