Purpose

To endorse the Keynsham Town Centre
Regeneration Action Plan as a basis for decision making and funding
bids in order to seek to deliver the priority projects.

Decision

To endorse the Keynsham Town Centre
Regeneration Action Plan as a basis for decision making and funding
bids in order to seek to deliver the priority projects.

Reasons for the decision

The Plan includes aspirations identified through the
Historic England grant funded Keynsham High Street Heritage Action
Zone project (2020-2024), and ideas that were developed with the
community and it has been informed by previous engagement work and
close work with the Town Council and other local landowners and
stakeholders.
 
Future housing and employment growth planned for Keynsham
and surrounding area means that there will be increasing reliance
on the town centre for facilities, services, employment and
entertainment by an increasing population. These growth plans will
bring opportunities for investment in the town centre and
potentially the expansion of the town centre boundary. With
increased strategic growth, ambitions for the town centre are more
likely to be realised and funded.

Alternative options considered

· 
Not producing the
Keynsham Town Centre Regeneration Action Plan would mean there is
no agreement or clarity on projects that the community would like
to see in future and would put us on the backfoot when applying for
funding. This is particularly important given that there is future
growth anticipated around the town and therefore continued
investment in infrastructure is required.
 
· 
Not developing a
Regeneration Action Plan (RAP) for Keynsham but relying on feedback
from the Heritage Action Zone project. Whilst the feedback from
this has informed this document, an action & delivery plan
needs to be in place to support funding applications to deliver the
projects identified. The approach of the current RAP is also much
more holistic in focus.