Purpose

Approval of the Local Visitor Economy Partnership (LVEP) Business Plan, setting out the future delivery of the LVEP, for which the CPCA is the Accountable Body.

Decision

RESOLVED:

A.    To review and endorse the regional destination brand and narrative, developed in partnership with industry and local authority partners, and, subject to any comments from Members, recommend its approval to the Combined Authority Board.

B.    To endorse the continued development and implementation of the Regional Visitor Economy Brand as a strategic tool to support visitor growth through increase dwell time and visitor dispersal, resulting in maximising economic benefits of the visitor economy across the region.

C.   To review and endorse the proposed Terms of Reference for the LVEP Working Group (Appendix C) subject to review of the proposed membership (section 3) any comments from Members approve the Terms of Reference and to then nominate members of the Working Group to enable the Group's establishment from September 2026.

*text in bold denotes additional wording to the recommendation.