Decision

AGREED: that

(i)            It be noted that the tender process for Advertising and Sponsorship Partners for a contract period of 36 months, with an optional contract extension of 24 months. Tender was published 1st October 2024

(ii)          the contract be awarded to the winning 2 bidders for the Non-Digital Advertising Sponsorship Partners

·         Award to successful bidder Marketing Force - 41 Roundabouts, 7 Verges,

·         Award to successful bidder Bay Media - Lampposts outside City Centre and City Centre Lampposts and bench ends

(iii)         The tender be awarded for non-digital advertising of existing sites for a contract period of 36 months, with an optional contract extension of 24 months, commencing on 1st February 2025.

Reasons for the decision

(i)            The suitable partnership contracts deliver high value advertising space for partners, while maintaining appreciating assets that will produce an income for the directorate.

(ii)          To secure the renewal of the above contract after the expiry of the current contract on 31st January 2025.