Content

Recommendations
approved.
 
Reasons for recommendations

1.     
Helps local shops by encouraging more people to
visit the town centre.

2.     
Makes parking easier and more affordable during the
busy festive period.

3.     
Shows the Council is supporting residents and
businesses at Christmas.

4.     
Easy to set up using existing ticket machines and
app.

5.     
Builds on previous successful Christmas parking
schemes.

6.     
Keeps some income through paid extensions beyond the
free period.
 
Other
options considered and rejected
Do Nothing. Not offering any
parking concessions would likely result in reduced town centre
footfall, discouraging visitors during the key festive trading
period and negatively impacting local businesses.