Purpose

To seek approval to consult on
the Draft Communications and Engagement Strategy, which sets out proposals for
how the Council will communicate and engage with our diverse audiences.

 

The creation and implementation of
a new Communications and Engagement Strategy is a key project to be delivered
under Priority Six of the Corporate Strategy 2023 – 2029 which aims to ensure
we are ‘a responsive, inclusive and innovative Council’.

 

The Communications and Engagement
landscape has changed during recent years, with many more people consuming news
and engaging online.  However, a core
group of people prefer to engage using more traditional methods.

 

To ensure we continue to meet the
needs of our diverse audiences a draft Communications and Engagement Strategy
has been developed.   This is based around
a series of proposed aims, supporting priorities and projects with which to
guide better communications and engagement with both external and internal
customers of the Council.

 

Approval is sought to consult on
the draft strategy.

Decision

RESOLVED that the Executive
approves a public consultation on the Draft Communications and Engagement
Strategy.