Purpose

The
purpose of this report is to re-brand, re-align and modernise the
membership architecture and pricing across all One Leisure
sites.

Decision

The Cabinet has approved the
following recommendations:
 
1) 
the re-brand of One Leisure’s existing
membership architecture to support compatibility with its new
online joining platform and to support wider improvements to
customer service delivery;
2) 
that One Leisure can re-align and modernise the
membership architecture and pricing across all One Leisure
sites;
3) 
that One Leisure can implement three new membership
options to support the sustainable operation of facilities,
maximising access and supporting the wider commercial
sustainability of One Leisure; and
4) 
that this proposal forms a significant part of the
process and journey of returning One Leisure back to its
pre-pandemic membership base and thus strengthening its financial
resilience as a non-statutory service, whilst contributing
significantly to the council’s corporate plan objectives
around resident outcomes.

Reasons for the decision

As outlined in the report.
 

Alternative options considered

As outlined in the report.