Purpose

IBC uses Mosaic as a market segmentation tool.
Mosaic is a cross-channel classification system to help
organisations understand their communities and customers and how to
communicate with them in the most effective ways.
 
Several IBC services use Mosaic as a tool to
support decision making and operational service design.
The software gives provision to:
• Understand your customers with one
consistent classification system
• Ensure that you are only targeting
customers that will find your services relevant
• Retain and engage existing
customers
• Accurately communicate with consistent
messages across all channels
• Reach the right target audience, with
the right message, at the right time
• Personalise your customer
communications to enhance their experience and drive retention
• Allocate your online and offline media
spend to best effect
 
A decision has been made to exempt the annual
licence fee for 2026 from contract standing orders.

Decision

To continue to use the Mosaic system supplied
by Experian Ltd for a 12-month licence fee of £13,858.53 plus
VAT.
 
Reason:
To continue to understand the communities in
Ipswich and communicate with them in the most effective ways.