Decision

To allocate £64,289 of the North
Yorkshire Smokefree Generation grant from the Department of Health
and Social Care, to the regional Centre for Excellence for Tobacco
Control hosted by the Humber and North Yorkshire Health and Care
Partnership. The decision was made in consultation with the
Assistant Director Resources and Executive Member Health and Adult
Services.

Reasons for the decision

The Humber and North Yorkshire Health and Care
Partnership has identified addressing the harm caused by tobacco as
a key priority. This is also a key public health priority for North
Yorkshire Council. The Humber and North Yorkshire Health and Care
Partnership has established a Centre for Excellence (Tobacco
Control) in collaboration with local government to work at scale,
to support people to stop smoking across the county. Local
Government has received national funding with the aim of achieving
a Smokefree Generation. As part of the investment plan for the
North Yorkshire share of the national funding, it is proposed to
make an investment into the Centre for Excellence for Tobacco
Control.

At HAS Executive on 11th July 2025, a Key Decision was made to
enable the Local Authority to accept this additional grant funding
for the current financial year (2025-26). As part of this Key
Decision process, the Executive Member for Health and Adult
Services was briefed around the proposed spend plan for the second
year of this funding. This spend plan included 10% of the
allocation for North Yorkshire being allocated to the Centre for
Excellence for Tobacco Control for work across the Yorkshire and
Humber region.

The aim of investing in the Centre for Excellence for Tobacco
Control is to maximise impact through targeted interventions and
population-wide initiatives aims to reduce inequalities caused by
smoking by focusing on at-risk populations, as well as driving
population quits at scale. The interventions include:
• launching a Mass Media TV Stop Smoking Quit Campaign to
increase motivation to quit across Humber and North Yorkshire. This
includes the allocation of funding towards TV-led multimedia
campaigns throughout the year.
• The procurement of the Stop Smoking App licenses to grant
access to individuals from across the Yorkshire and the Humber
looking to quit, directed to this app via the mass media
campaign.
The investments will prioritise targeted interventions,
population-wide campaigns, and workforce development to support the
achievement of the 5% national target of smoking prevalence by
2030.