Purpose

The Council undertakes
destination marketing to support the key destinations in Sefton,
Southport and Sefton Coast.
For 2026 as part of the
extended events programme in Sefton and the Open Golf a marketing
agency is required to work in partnership with the Council on
creative, planning and implementation including the procurement of
digital advertising.
A tender for the destination
marketing services including additional golf support (subject to
funding) will be advertised on The Chest. These will be scored on
both quality and cost and a supplier appointed. The contract will
be awarded for one year.

Decision

Decision(s):
 
(1) 
The report be noted.

(2) 
The approved delegate, acting on behalf of the
Assistant Director of Place (Economic Growth & Housing) and in
consultation with the Cabinet Member for Regeneration & Skills,
awarded the necessary contracts upon completion of the competitive
procurement process, be noted.
 
Reason(s) for the
Decision(s):
 
Destination
Marketing is critical to attract both staying and day visitors to
Sefton, these visitors contribute to Sefton’s visitor
economy. The marketing is also vital to drive ticket sales for the
Southport major events.
 
The Open Golf
returns to Royal Birkdale in 2026, if funding is secured dedicated
golf marketing will complement the destination campaigns with a
focus on England’s Golf Coast and attracting future golf
markets to Sefton.
 
 
Alternative Options
Considered and Rejected:
 
Not applicable.