Content

10.1

The report presents a draft
Advertising and Sponsorship Policy for approval. If adopted the
policy will govern how all advertising and sponsorship matters are
managed across the Council.

 

 

10.2

RESOLVED
UNANIMOUSLY: That the Finance Committee
approves the Advertising and Sponsorship Policy attached to this
report at Appendix 1 for Council-wide implementation regarding all
advertising and sponsorship matters with effect from 1st April
2024.

 

 

10.3

Reasons for Decision

 

 

10.3.1

The draft Advertising and
Sponsorship Policy will ensure that the Council acts consistently
and fairly in managing Advertising and Sponsorship
outputs/relationships, with restrictions as proposed.

 

 

10.3.2

Mitigations have been
considered in terms of financial and commercial impact and to allow
a managed transition across sectors that will be affected by the
terms of the policy, including support for local businesses, and
managing third-party agreements.

 

 

10.3.3

The long-term predicted savings
and impact present benefits across health and environmental related
issues.

 

 

10.3.4

The restrictions included in
the policy reflect the commitments in the Council Plan, the values
of the authority and the priorities that the Council is working
towards.

 

 

10.4

Alternatives Considered and Rejected

 

 

10.4.1

Bring in a policy with fewer
restrictions – the Council could adopt a policy that provides
the framework for all advertising and sponsorship outputs but does
not voluntarily adopt restrictions that go any further than
national legislation. This could however leave the Council in a
position of entering into agreements with organisations that do not
align to our values, and promoting products and services that are
counter-productive to Council priorities, having a negative impact
on people’s health, lives and our environment.

 

 

10.4.2

Do nothing – the Council
could continue to manage advertising and sponsorship outputs and
relationships on an adhoc basis. This could however leave the
Council in a position of entering into agreements with
organisations that do not align to our values, and promoting
products and services that are counter-productive to Council
priorities, having a negative impact on people’s health,
lives and our environment. It could also result in an inconsistent
and unfair approach to decision making.