Content

10.1

The Committee considered a report of the Executive
Director of City Futures on the consultation
response to the Experimental Traffic Regulation Order for the
Broomhill Shopping Precinct, including the receipt of objections to
the Order and the Council’s response.

 

 

10.2

RESOLVED
UNANIMOUSLY: That the
Transport, Regeneration and Climate Policy Committee:-
 

• Approves that a Traffic Regulation Order be made so as to make
permanent the

restrictions within the Experimental Traffic
Regulation Order, as advertised and

implemented, in accordance with the Road Traffic
Regulation Act 1984. Objectors

will then be informed of the decision by the
Council’s Traffic Regulations team and

the order implemented on street.
 

 

 

10.3

Reasons for Decision

 

 

10.3.1

Before the intervention was implemented in August
2020, there were a

few issues with the public space at the Broomhill
Shopping Precinct. Cars

were often queuing along the A57 to pull into the
parking bays causing

congestion. Safety was also a concern insofar as
cars were also reversing

out into the main road out of the parking bays and,
in addition to this, there

were also issues around the narrow pavement adjacent
to the parking
bays. This led to pedestrians
often walking down the middle of the road.
 

10.3.2

Since the changes were implemented the air quality
has improved, with

nitrogen dioxide levels decreasing by 14% in the
area. If the changes

were made permanent, this would create an
opportunity to enhance the

public realm in the area with the additional space
(Appendix B). These

enhancements could lead to more people visiting
Broomhill and staying

for longer.

 

10.3.3

The intervention is also a good strategic fit with
the objectives within the

Visions and Aspirations for the BBEST Area 2021 such
as:

• Encourage economic activity and growth

• Enhance the public realm

• Improve the function of pedestrianised areas

• Improve the environment (including air quality and noise)
for

Visitors

10.3.4

Having considered the response from the public and
other consultees it is

recommended that the Broomhill ETRO be implemented
as, on balance,

benefits of the scheme in terms of safety and
sustainability outweigh the

concerns raised.

 

 

10.4

Alternatives Considered and Rejected

 

 

10.4.1

Considering the objections received, consideration
was given to

recommending the retention of the parking spaces on
Fulwood Service

Road. However, such a recommendation could result in
many of the

benefits outlined in this report being lost such as
improved air quality and

a more attractive environment for pedestrians. As a
result of these

benefits being lost more visitors may travel by car,
instead of more

sustainable modes, and therefore stay in the area
for less time due to the
spaces being free for 20
minutes.