Decision

RESOLVED –
 

1.         that the
report and work undertaken to date on Watford’s place brand
strategy be noted.

2.         that the
place brand strategy (Appendix 1 of the report) be approved and the
current elements that are contributing to delivery (Appendices 2, 3
and 4) be noted.

3.         that
Cabinet approves the Director Performance to continue to develop
the brand strategy, including the brand narratives and visuals,
with the key elements in place over the summer for launching in
September 2023.

4.         that
Cabinet notes the place brand strategy will be integrated into
other key areas of the council work (such as Economic Development,
communications, engagement, strategic planning).

5.         that
Cabinet notes the brand strategy will be shared with partners and
stakeholders to build wider interest and involvement so that it
becomes a clear and consistent voice for Watford.