The Licensing Sub-Committee of Kensington and Chelsea Council met on Thursday 8 October 2026 to consider an application for a new premises licence for Mary Restaurant, located at 14 Hollywood Road, London, SW10 9HY. The committee heard representations from the applicant and objectors, and ultimately decided to grant the licence with a number of conditions attached.

Grant of Premises Licence for Mary Restaurant

The Licensing Sub-Committee granted a new premises licence to Mary Restaurant Ltd for the premises at 14 Hollywood Road, London, SW10 9HY. The licence permits the playing of recorded music indoors and the sale of alcohol both on and off the premises. The proposed operating hours for recorded music are from 12:00 to 23:00 Sunday to Thursday, and 12:00 to 23:30 on Fridays and Saturdays. Alcohol sales will follow the same hours.

The decision was made after considering representations from the applicant, Mary Restaurant Ltd, and objectors including residents and The Boltons Association. The applicant, represented by Luca Aloisi, stated their intention to create a very simple family restaurant, kind of trattoria style with a focus on simple food and building a regular clientele. Mr. Aloisi also confirmed that the premises would not focus on drinks and that the back garden would not be opened for at least the first year.

Several conditions were agreed upon and attached to the licence to address concerns raised by objectors, primarily relating to the prevention of public nuisance. These conditions include:

• Noise and Nuisance Mitigation:
  • No noise or vibration from plant operations shall cause nuisance to neighbours.
  • No cooking smells shall cause nuisance to neighbours.
  • Outside tables and chairs must be made unusable by 22:00 hours daily.
  • Notices requesting patrons to leave quietly must be displayed at all exits.
  • Refuse collections are prohibited between 23:00 and 07:00.
  • Rubbish and bottles are not to be deposited outside between 23:00 and 07:00.
  • Alcohol sales for on-premises consumption must be by waiter/waitress service to seated customers taking substantial table meals.
  • The rear garden must be kept clear of customers between 21:00 and 10:00 the following day.
  • No music or amplified sound is permitted in the rear garden.
  • Bifold doors to the rear conservatory must be kept closed between 19:00 and 10:00, except for emergency access or garden use until 21:00.
  • A maximum of 20 people (including staff) are permitted in the rear garden at any one time.
  • Clearly legible notices must be displayed in the rear garden requesting patrons to respect local residents and not use the paved area except for permitted access.
• Crime and Disorder Prevention:
  • The premises will operate primarily as a restaurant, with alcohol sales ancillary to food consumption.
  • Alcohol sold for off-premises consumption must be in sealed containers and ancillary to food purchased.
  • High-definition CCTV will be installed, operated, and maintained, with recordings stored for a minimum of 31 days and provided to authorities upon request.
  • Staff selling alcohol will receive regular training on the Licensing Act 2003.
  • Written training records will be retained and made available.
  • A daily incident log will be kept and made available to authorities.
  • A Challenge 25 age verification policy will be implemented.
  • A policy for the welfare and safeguarding of vulnerable patrons will be in place, with staff trained to support them.
  • Refusals of alcohol sales will be logged and signed monthly by the Designated Premises Supervisor.
  • A dispersal plan will be implemented and maintained.
• Public Safety:
  • Emergency exits will be clearly marked and kept free from obstruction.
  • Fire safety equipment will be regularly maintained and inspected.
  • The premises will comply with health and safety regulations, and staff will be trained in emergency evacuation.
  • Regular risk assessments will be carried out.
• Protection of Children from Harm:
  • A policy to prevent underage sales will be in place, requiring valid photo ID for those appearing under 25.
  • Staff will receive training on age verification and safeguarding.
  • Children will only be permitted on the premises when accompanied by an adult and not during late hours.
  • Alcohol advertising will not target or appeal to minors.
• Operational Conditions:
  • A dedicated telephone number for the Designated Premises Supervisor or duty manager will be maintained for complaints and provided to the Licensing Authority and local residents' associations.
  • A record of all complaints will be kept and available for inspection.
  • The Premises Licence Holder will organise meetings with local residents and residents' associations at least every six months.
  • The forecourt will be kept clean.

The committee noted that no noise or nuisance complaints had been recorded against the premises in the preceding 24 months. The hearing was closed, and a summary determination of the decision would be sent to all parties within five working days, followed by a full decision.