Purpose

To consider a proposal in respect of how the
council may look to increase revenue from sponsorship, to support
council-led activity.

Decision

1.   
That approval be given to a programme of pursuing the generation of
sponsorship to support council activity, with a view to seek to
deliver the expected benefits as articulated within the report;
 
2.   
That the recommended resourcing strategy for such a programme (i.e.
the procurement of a contractor) as articulated within the report
be approved; and
 
3.   
That delegated authority be given to the Assistant Director
Strategic Growth and Development, in conjunction with the Deputy
Leader of the Council, to conclude contractual matters associated
with the report recommendations.

Reasons for the decision

To enable the council to pursue a programme of
sponsorship generation activity, with a view to deliver the
expected benefits as articulated within this report.

Alternative options considered

Do nothing – Under this option the
recommendations do not proceed, meaning that the opportunity and
expected benefits as articulated within this report do not
materialise.