Purpose

The alcohol campaign contract is £36,000 over 3 years. Due to the threshold for direct award being raised to £50,000 the decision was taken to direct award as Rdash communications team have delivered the RethinkYourDrink alcohol campaign since 2020 and has a recognised social media identity.

Decision

To direct award the Public Health alcohol reduction campaign to
existing provider Rdash beginning on the 1st of August 2025 until 31st of July 2028.

Alternative options considered

Alternatively, the contract could go out to tender but with the known branding and 5 years of continuity of RethinkYourDrink along with Rdash also being the provider of our commissioned alcohol and drug service the decision is to direct award to
Rdash.