Purpose

Procurement Strategy & Award
Decision
For a call-off from a framework, the services of sales and
marketing agents will be engaged to support the council with the
marketing and sale of affordable home ownership homes in the EdCity
and Hartopp & Lannoy developments.

Decision

That the SLT Member in
consultation with Cabinet Member for the Economy:
 

Note that Appendices
1, 2 and 3 are not for publication on the basis that they contain
information relating to the financial or business affairs of a
particular person (including the authority holding that
information) as set out in paragraph 3 of Schedule 12A of the Local
Government Act 1972 as amended.

 

Approves this
Procurement Strategy (subject to Legal Services being satisfied
with the terms and conditions of the Framework) and Contract Award
of the two Contracts using a compliant direct award from Lot 9a
(Estate Agency) of the Guinness Partnership Marketing and Sales
Framework (TGP408) for the provision of Sales and Marketing
services to:

 

Metropolitan Living
(trading as So Resi) for the provision of sales and marketing
services for the 84 new homes in EdCity development for a fixed fee
of 1% of the open market value, currently estimated at
£555,150, plus a marketing budget of £113,000 equating
to £1,345 per home; and

 

Site Sales Marketing
Ltd. for the provision of sales and marketing for 67 new homes in
Hartopp & Lannoy for a fixed fee of 1% of the open market
value, currently estimated £351,800 plus a marketing budget
of £100,500 equating to £1,500 per home.

 

Note that the
framework fee payable for the use of the framework for each
Contract awarded based on Contract value range - see Appendix
2.

 

Therefore, the total
value requested in this report is £1,120,450. This is
based on:

 

Edcity
(Metropolitan Living - trading as So Resi)

Estimated sales fee of 84 homes:

£555,150

Marketing
budget:

£113,000

Total estimated contract value
is:

£668,150

 

 

 

Hartopp & Lannoy
(Site
Sales Marketing Ltd.)

Estimated sales fee of 67
homes:

£351,800

Marketing
budget:

£100,500

The total estimated contract
value is:

£452,300

 

 

 

Aggregate Total
(Edcity + Hartopp & Lannoy)

Aggregate estimated sale
fee:

£906,950

Aggregate marketing
budget:

£213,500

Aggregate contracts
values:

£1,120,450