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RESOLVED: That Cabinet approved the 2024 - 2028
Marketing and Communications Strategy.
 

REASONS FOR DECISION:

 

(1)  
With residents facing a cost-of-living crisis and council budgets
being tightened further, it has never been more important for
councils to communicate effectively with their audiences.
 

(2)  
Effective communication is critical as it has the power to engage
communities, challenge misconceptions, build trust and confidence
in the council and through that, strengthen relationships with
residents, stakeholders, and staff.
 

(3)  
Although communications help to tell the story of North Herts
Council (and improve resident perceptions of the council),
marketing is needed to promote and raise awareness of our vision,
priorities, and themes, to ensure that the right people, get the
right message, at the right time through their preferred channel of
choice.
 

(4)  
It is therefore recommended, that the 2024 - 2028 strategy is a
Marketing and Communications Strategy.