Purpose

To consider the regional Local Visitor Economy Partnership Business Plan, branding and narrative

Decision

Cabinet RESOLVED to:

1. Endorse continued officer and leadership involvement in working with Peterborough Tourist Board, Destination Management Organisation, PCC and other partners to establish the roles and responsibilities of each body.
2. Note the adoption of the “Visit Cambridgeshire” regional visitor economy brand and "Wonder Further" marketing narrative.
    
3. Support using the “Visit Cambridgeshire” brand and "Wonder Further" marketing narrative as strategic tools for regional visitor economy growth, alongside working with the Peterborough Tourist Board and using the local Discover Peterborough branding and website.
    
4. Endorse continued officer and leadership involvement in working with the LVEP to promote more tourism in Cambridgeshire and Peterborough.

Reasons for the decision

To provide an overview of the council’s approach to the visitor economy and tourism.