Purpose

This report seeks approval from the Cabinet Member on the
Heart of London Business Alliance (HOLBA)
BID Renewal
and BID Proposals
2025 –
2030.

Decision

Statement of Decision: The Cabinet
Member for Economic Development & Planning approved
HOLBA’s BID proposals for: 
 

Piccadilly and Jermyn Street
Property Owner Renewal BID Proposal 2025 – 2030 

Leicester Square and Piccadilly
Circus Property Owner Renewal BID Proposal 2025 –
2030 

St Martins Occupier and Property
Owner Renewal BID Proposal 2025-2030 

St James’s Occupier and
Property Owner BID Proposal 2025-2030 

 
The Cabinet Member requested the Chief
Executive as the City Council’s Returning Officer and
“ballot holder” to hold a ballot for HOLBA in respect
of: 
 

Piccadilly and Jermyn Street
Property Owner Renewal BID  

Leicester Square and Piccadilly
Circus Property Owner Renewal BID  

St Martins Occupier and Property
Owner Renewal BID 

St James’s Occupier and
Property Owner BID  

 
The Cabinet Member approved that the Director
of Law be authorised on behalf of the City Council to enter into
the necessary legal agreements for collection of the BID Levy and
approved the budget spend of £83,421.00 for BID levy payments
that may become due from the Council to the Leicester Square and
Piccadilly Circus Property Owner BID for the 5 year BID term if the
ballot is successful. 
 
Reason for Decision: Business
Improvement Districts (BIDs) can continue for an unlimited number
of terms, providing they are successful in their ballots. Heart of
London Business Alliance (HOLBA) have submitted four Renewal BID
proposals to the City Council for its consideration to enter their
second term and one BID proposal for consideration to establish a
new BID.The City Council has a statutory duty to consider the
proposal and hold the occupier and property owner ballots on behalf
of HOLBA. The ballots for the proposed BIDs are due to take
place across the period of February and March 2025. If the majority
of voters who vote in the ballots, both by aggregate rateable value
and number voting, support the proposals, and the City Council does
not exercise its right to veto the BID proposals, then the BIDs
will formally start their first terms on 1 April 2025 and terminate
on 31 March 2030.