Purpose

This report recommends that the Cabinet adopts
the Maidenhead Town Centre Shopfront Supplementary Planning
Document (SPD). The SPD provides detailed guidance for new and
replacement shopfronts within the Maidenhead Town Centre Strategic
Placemaking Area, as defined in Policy QP1a of the Borough Local
Plan. The document reframes and updates much of the guidance from
the existing ‘Maidenhead Business & Shop Front Design
Guide’, dated August 2013. This SPD is a more visual and
accessible document than the existing guidance, providing quick
guides and checklists for applicants, retailers, developers and
planning officers. The SPD will help to advance the strategic aims
and priorities of the Council Plan 2024-28. In particular, it will
assist with the Strategic priority to “Develop a more
coherent approach to regeneration and place-making across the
borough’s key locations, and ensure economic and housing
development benefits local communities.”

Content

AGREED: That Cabinet
noted the report and:
i)                
Adopted the Maidenhead Town Centre Shopfront Supplementary
Planning Document, as set out at Appendix B.
ii)              
Delegated authority to the Assistant Director of Planning in
consultation with the Cabinet Member for Adult Services, Planning
& Governance for minor changes to be made to the Maidenhead
Town Centre Shopfront Supplementary Planning Document prior to
publication.