Content

To go out to market for a tourism specialist
sales and marketing company to provide membership recruitment and
customer relationship management services to the VisitWindsor
Partnership on a three year term

Reasons for the decision

VisitWindsor operates as a public private
partnership, jointly funded by the Royal Borough of Windsor &
Maidenhead and its business partners.
Since its launch in 2020, membership growth has remained static due
to limited internal capacity for proactive recruitment.
Engaging a specialist sales and marketing provider will enable
targeted business development, increase partnership membership, and
generate additional revenue to enhance visitor management and
destination marketing services

Alternative options considered

No