The Alcohol and Entertainment Licensing Sub-Committee of Brent Council is scheduled to consider an application for a premises licence. The meeting's agenda focuses on a single, significant item: an application for a premises licence by Silvertime Amusements Ltd.

Application for a Premises Licence by Silvertime Amusements Ltd

The Sub-Committee is scheduled to consider an application for a premises licence by Silvertime Amusements Ltd for the premises located at 446 High Road & 8 Park Lane, Wembley, HA9 6AH. The application seeks to establish an Adult Gaming Centre (AGC) at this location, incorporating both addresses. The applicant, Silvertime Amusements Ltd, is described as an experienced operator with over 30 years in the industry, holding existing licences for similar premises within the London Borough of Brent.

The application has generated significant public interest, with multiple objections and representations submitted. These concerns primarily focus on the potential impact of an expanded gambling facility on the local community, particularly in relation to the licensing objectives of preventing gambling from being a source of crime or disorder, and protecting children and other vulnerable persons from harm or exploitation.

Objections highlight the existing concentration of gambling premises along Wembley High Road, the socio-economic characteristics of the area, including deprivation and a young population, and the proximity of the proposed premises to educational facilities and services for vulnerable individuals. Concerns have also been raised about the cumulative impact of gambling venues on the character of Wembley High Road and the potential for increased crime and anti-social behaviour.

The report pack includes a detailed Local Area Risk Assessment (LARA) prepared by the applicant, which outlines potential risks and the control measures proposed to mitigate them. This assessment considers factors such as local crime data, socio-economic patterns, late-night operations, and the presence of other gambling premises. Representations from Public Health Brent, as well as local residents and councillors, have also been included, offering detailed objections and arguments against the application.

The Licensing Enforcement Officer from Brent Council has also put forward a list of proposed conditions for the premises licence, which have been agreed upon by the applicant's agent, leading to the withdrawal of the Licensing Authority's representation. These proposed conditions cover various aspects, including CCTV operation, age verification, staffing levels, incident logging, and responsible gambling measures.