Council

Store and/or access information on a deviceCookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.purpose 0OnOffRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 818

Use limited data to select advertisingAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).purpose 1OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Use limited data to select advertisingRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 550

Create profiles for personalised advertisingInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.purpose 2OnOffRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 621

Use profiles to select personalised advertisingAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.purpose 3OnOffRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 621

Create profiles to personalise contentInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.purpose 4OnOffRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 261

Use profiles to select personalised contentContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.purpose 5OnOffRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 236

Measure advertising performanceInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.purpose 6OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Measure advertising performanceRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 596

Measure content performanceInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.purpose 7OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Measure content performanceRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 292

Understand audiences through statistics or combinations of data from different sourcesReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).purpose 8OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Understand audiences through statistics or combinations of data from different sourcesRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 416

Develop and improve servicesInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.purpose 9OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Develop and improve servicesRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 425

Use limited data to select contentContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).purpose 10OnOffI accept the processing of personal data on the grounds of Legitimate Interest for the purpose:Use limited data to select contentRead illustrations of possible use scenariosNumber of Vendors Seeking Consent: 127